Campaign Kickoffs can be informative and FUN and elaborate (with costumes and scripts!) or as easy as doughnuts in a break room
Do what works best for your organization.
How this Helps
By gathering your group together in one place, each person feels a part of the overall goal.
Strategies
- Obtain top management’s endorsement and active support (not just the CEO)
- Communicate senior management’s support – ask the president or CEO to write a letter of support, attend group meetings, make a personal gift prior to the start of the campaign
- United Way of Central Ohio offers a array of high-quality printed and electronic materials available at no charge. This comprehensive approach helps to inform, excite and recognize donors and publicize your campaign.
- Motivate employees, explain pledge cards, announce campaign events, and answer questions
- Distribute and collect pledge cards
- Conduct United Way meetings during work hours; combine with a regular scheduled staff meeting
Conduct One-on-One Solicitation
When group meetings are not possible, the next best thing is to assign internal solicitors to provide personal, one-on-one distribution, follow-up and pledge card collection. Some useful guidelines are:
- Make their personal pledge early
- Personally contact all employees assigned to them to inform them that they will be helping with this year’s campaign
- Hand each employee a personalized pledge form and ask for his/her contribution. Inform the employee when he/she will return to collect the completed form
- Encourage employees to watch video presentation
- Address all questions/concerns of employees about United Way
- Visit each employee assigned to collect the pledge card
- Maintain regular contact with and report results to Company Campaign Coordinator and committee
- Make personal follow-up contacts to those from whom you did not collect a card; arrange to collect it by a certain date
- Deliver collected pledge cards to the Campaign Coordinator
