United Way of Central Ohio

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• CAMPAIGN SPOTLIGHT
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  • 10 Steps To A Successful Campaign
  • What Works
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  • The Invitation To LIVE UNITED
• BEFORE THE CAMPAIGN
  • Get Prepared
  • Recruit and Train Your Campaign Team
  • Enlist The Support of Senior Management
  • Identify Campaign Techniques
• DURING THE CAMPAIGN
  • Publicize Your Campaign
  • Educate Employees About United Way
  • Kickoff Your Campaign
  • Encourage Leadership Giving
  • FACEBOOK: 2009 Campaign Updates
• AFTER THE CAMPAIGN
  • Announce Results and Thank
  • Communicate Year Round
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• HOST A LIVE UNITED PARTY
• COORDINATOR MANUAL
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• CELEBRATION OF EXCELLENCE APPLICATION

pROVEN mETHODS: IDENTIFYING AND IMPLEMENTING
'wHAT wORKS'

American Electric Power (AEP) / IBEW Local 1466 received the highest honor, The Community Impact Award of Excellence, which recognizes overall achievement in corporate and volunteer philanthropic efforts.  Award judges found that AEP excels in all aspects of their campaign including strategic performance, leadership giving, and employee education and volunteerism.  AEP’s employee-driven campaign has done an excellent job of communicating the work of United Way, and has experienced significant growth over the past three years.  The company’s emphasis on encouraging employees to give at leadership levels has resulted in a high level of these important gifts.

Highlights of AEP's Campaigns with UWCO:

• Make an information packet available to all new hires throughout the year.
• Encourage involvement throughout the year through groups like Key Club to raise participation outside of the main campaign.
• Senior management at AEP is always part of the big picture campaign. Rather than meet separately, they are involved in all of the activities, as time permits, with the employees. They represent unified support.

Bruner Corporation received a fifth consecutive award recognizing their Employee Volunteerism. This award is granted to organizations that promote philanthropic work amongst their employees. Bruner Corporation continues to provide year round opportunities for their employees to volunteer in the community.

As a founding member of LEADING EDGE, a group of companies that pioneer innovative campaign techniques and share best practices, Bruner has helped United Way improve corporate campaigns across central Ohio.

 

Highlights of Bruner Corporation’s Campaigns with UWCO:

• Support from CEO and senior management throughout the campaign
• CEO identifies and solicits members for Leadership Giving
• Bruner employee serves on United Way campaign cabinet
• Provide education about United Way in monthly newsletters and intranet
• Kick off with an all-staff breakfast and United Way education event
• Every department represented on campaign committee
•  “Fun”draising events throughout campaign
• A fun thank you event at end of campaign

BRUNER'S 'WOW' FACTOR

At Bruner, one of the keys to campaign success is having leadership team members, both company executives and labor heads, address employees on a personal level. When a respected leader tells a story with a personal twist, people are “wowed,” and pay special attention to the message. Another wow factor at Bruner is a dollar for dollar corporate match program, which displays dramatically how strongly the company feels about the value of United Way.

To keep the “wows” coming all year long, Bruner uses some clever promotions, such as a Gossip Jar, where people put money toward United Way if they gossip, show up late for meetings or are responsible for some other small infractions. The company’s annual picnic features an activity where employees get to “dunk an executive” with proceeds going to United Way.

2009 Celebration of Excellence Winner: Strategic Performance - KMPG

Highlights of KPMG’s Campaigns with UWCO:

• Strong CEO support and endorsement
• Kick-off event with breakfast served
• Multiple agency speakers at kick-off event
• Incentives for turning in pledge cards on first day
• 2 weeks of lunch-n-learns with pizza served for the attendees

Highlights of HLS MedFreight’s Campaigns with UWCO:

• Top-down leadership involvement
• Held campaign kick-off at a United Way agency
• Involved United Way Relationship Manager with campaign
• Used United Way materials during campaign
• Allow monthly volunteer opportunities

Highlights of Deloitte & Touche USA LLP's Campaigns with UWCO:

• 96% participation
• Support from CEO throughout campaign
• Involvement from all levels within the company
• Individuals and Leadership Ambassadors responsible for identification and solicitation of Leadership Giving
• Boards of Director membership encouraged to participate
• Have own IMPACT Day (volunteer day)
• Weekly raffles
• Campaign progress coupled with United Way education pieces
• Holds a thank you event (chili cook-off) at campaign end

Highlights of Mettler Toledo’s Campaigns with UWCO:

• An interactive Leadership Breakfast. The meeting included United Way speakers and a call to action by the general manager for the company leaders to step up and set a good example for the entire team. Various ideas and thoughts on how to support and promote
• United Way were discussed.
• Agency fairs at all three company locations. Mettler assigned a team to plan and promote the events; all were well attended and had high energy. Associates who attended and actively participated in the conversation with the agencies were eligible to win prizes.
• Invitations to customers and vendors to join in supporting United Way. After completing a customer survey, respondents were given the option of receiving a gift card or donating the gift card amount to United Way.