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During your campaign, Publicize, Publicize, Publicize


Communicate campaign information and events to all employees through United Way marketing materials, emails, calendar of events, posters and more!


How this Helps

Clear communication improves participation and creates a positive response to United Way.


Strategies

  • Have CEO and/or Labor representative host a kick-off meeting to announce company’s goal, campaign plan, and incentives.
  • Place articles in the company newsletter announcing campaign goal and incentives, to report progress, and to announce results and thank volunteers and donors.
  • Publish a calendar of campaign events.
  • Send memos or letters from the CEO to all employees.
  • Ask department heads to talk about the campaign at staff meetings.
  • Record telephone messages with regularly-updated campaign information.
  • Communicate to employees through e-mail; send messages throughout your campaign
  • Decorate workplace with United Way posters and materials.
  • Place the United Way campaign PowerPoint presentation on your company intranet or on a television in a break room.
  • Stuff employee’s pay envelopes with facts about United Way throughout the campaign.
  • Keep United Way on everyone’s mind with your creative ideas.