The support of your President/CEO, Management Team and/or Labor Leaders is crucial. Enlist their help!
How This Helps
By personally endorsing the campaign, members of your senior management team demonstrate their commitment both to your organization’s campaign and the United Way.
Strategies
- Enlist leaders to speak at kick off meetings, send emails or letters
- Please call your United Way Relationship Manager or Loaned Executive to arrange for an Agency Ambassador to attend your meeting(s). Remember people give to people, so don’t overlook this critical step.
- If appropriate, you may also consider asking a fellow employee to speak about his or her own experiences as a recipient of United Way-funded services.
- Conduct a meeting of your top executive’s direct reports
- Plan events around the CEO’s calendar whenever possible or call on appropriate departmental or shift leaders to participate
The 20 Minute Employee Group Meeting
Group meetings are the most effective way to reach all employees in an organization and make the most eficient use of time. Group meetings offer a quick and easy way for you to:
- Communicate the impact and the power of a gift
- Communicate the campaign plans
- Distribute United Way materials
- Answer employee questions while all employees are present
- Promote awareness
- Demonstrate where the money goes
- Ask for support
- It can take as little as 20 minutes to convey the key messages to your group, make the ask, include an Agency Ambassador, and show the United Way campaign video.
