United Way of Central Ohio

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• CAMPAIGN SPOTLIGHT
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  • What Works
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• BEFORE THE CAMPAIGN
  • Get Prepared
  • Recruit and Train Your Campaign Team
  • Enlist The Support of Senior Management
  • Identify Campaign Techniques
• DURING THE CAMPAIGN
  • Publicize Your Campaign
  • Educate Employees About United Way
  • Kickoff Your Campaign
  • Encourage Leadership Giving
  • FACEBOOK: 2009 Campaign Updates
• AFTER THE CAMPAIGN
  • Announce Results and Thank
  • Communicate Year Round
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• CELEBRATION OF EXCELLENCE APPLICATION

Meet with your committee early and often to discuss goals, communication strategies, incentives and special events

 

How This Helps

Getting employees involved in various activities helps them feel a part of the campaign and adds an element of fun!

Strategies

• Set campaign goals and publicize them throughout your organization
• Personally ask the donor to increase their gift
• Conduct a leadership giving campaign
• Use suggested giving guidelines (i.e., two hours’ pay per month) with incentives based on giving levels
• Establish a competition between departments based on total dollars raised
• Personalize pledge cards
• Aim for 100% pledge card collection. This ensures that people have considered a gift to the United Way Campaign and made their decision. It does not mean they should be forced to give.
• Schedule events on company calendar
• Ensure everyone knows how United Way works to make this a better community for all of us and the impact their gift will make.

Increase Participation

• Conduct employ presentations; include testimonials and show a campaign PowerPoint presentation/video.
• Increase the number of solicitors. Recruit the right volunteer, provide training on company time, reward and recognize individual performance, arrange for tours of United Way agencies, maintain a one-to-ten (1:10) solicitor-to-employee ratio. Ask solicitors to make their pledge first. Have solicitors personally ask for the pledge.
• Develop incentives tied to participation.
• Increase management support. Have CEO send endorsement letter to employees or have CEO attend rally.
• Encourage interdepartmental competition.
• Set a target to increase participation.

Increase Current Giving

• Promote availability of payroll deduction
• Set a goal to increase giving over the year
• Ask each new giver to give one hour’s pay per month
• Ask current givers to give one hour’s pay per pay period, or more
• Personalize pledge forms with each employee’s name and last year’s gift
• Develop strategies to emphasize Leadership giving
• Work to convert cash/check givers to payroll deduction

Other Giving Campaign Strategies

Meet with United Way staff to develop campaign plan and strategies.

• Include a plan to ensure that each and every employee is asked to give.
• Include a plan for retiree solicitation
• Include a plan to focus on an emphasize Leadership Giving.
• Plan events like bake sales and contests to make the campaign fun!
• Use incentives to gain new supporters and to increase the current giving levels, for example:
• Every new giver that pledges at least $2.00 per week wins one chance to win an incentive prize
• Every current giver that increases his or her gift by $1.00 per week receives one chance to win an incentive prize, those that increase by $2.00 per week receive two chances, etc.

DOWNLADABLE HELPERS:

PDF: Where Your Dollar Goes
VIDEO: How To LIVE UNITED Any Day, Everyday