United Way of Central Ohio

• TOOLBOX HOME
• CAMPAIGN SPOTLIGHT
• CAMPAIGN TIPS
  • 10 Steps To A Successful Campaign
  • What Works
  • UWCO Search-A-Word
  • The Invitation To LIVE UNITED
• BEFORE THE CAMPAIGN
  • Get Prepared
  • Recruit and Train Your Campaign Team
  • Enlist The Support of Senior Management
  • Identify Campaign Techniques
• DURING THE CAMPAIGN
  • Publicize Your Campaign
  • Educate Employees About United Way
  • Kickoff Your Campaign
  • Encourage Leadership Giving
  • FACEBOOK: 2009 Campaign Updates
• AFTER THE CAMPAIGN
  • Announce Results and Thank
  • Communicate Year Round
• TOOLBOX FAQ
• CAMPAIGN E-PLEDGE
• HOST A LIVE UNITED PARTY
• COORDINATOR MANUAL
• CAMPAIGN SPOTLIGHT INFORMATION REQUEST
• CAMPAIGN SUPPLY ORDER FORM
• TOOLBOX DOWNLOADS
• CELEBRATION OF EXCELLENCE APPLICATION

Work with your United Way Relationship Manager to review your company’s giving history and to help set goals for this year

You can discuss ways to communicate the message, create a buzz, and incorporate fun activities that add momentum to your campaign.

How This Helps

Good planning usually starts with good questions. Your answers will give you a strong base to work from as you plan your campaign. Having a plan makes the process smoother and easier for you to implement and manage.

Strategies

• What community issues are most important to your company?
• Who in your company’s management is supporting you?
• Is your company structured by departments, work groups, geographically, other? Consider structuring your campaign team along similar lines.
• Can you incorporate United Way into established company events and communications?
• What would be the best incentive to get employees to participate in the campaign? Day off? Special events? Prizes? Corporate match of their gift?

Setting Your Campaign Goal

Setting clear goals gives your Campaign Committee a firm direction. By reviewing your past year’s campaign numbers, you can gain valuable information to assist in determining this year’s goals. Set a percent participation goal. To ensure that employees do not feel pressured, it is not recommended to set a percent participation goal over 85%.

• First, review last year’s performance and identify any company changes such as reorganization or a change in the number of employees.
• Second, look at how many people gave last year; divide that by the total number of employees to determine your percent participation.
• Next, calculate your average gift amount: divide total employee gift by the total number of givers.
• From these assessments, you can determine an appropriate target for this year’s campaign, and set goals for reaching the new number.

Goal Suggestions

• Increase participation rate
• Increase average gift
• Increase the number of Leadership Givers
• Increase overall employee giving

YOUR CHALLENGE... 
How can you reach employees who haven’t given in the past?